Sanet – Your Navigator

for business and law in Thailand and ASEAN since 2004.

Experienced captains bring the pilot on board when steering into new ports or treacherous waters. Sanet ASEAN ADVISORS are your experienced pilots for Thailand and Southeast Asia.

Legal Services

Management Consultancy

Selling in Thailand

Recruitment

This is Sanet.

Sanet was founded in 2003 in Germany and just one year later in Thailand and Hong Kong. Sanet stood for “Strategic Alliance Networks” and was thus a network of experienced industry managers. They set themselves the goal of supporting Western companies in investing in and entering the Chinese and ASEAN markets. It quickly became apparent that Thailand and the ASEAN countries were becoming serious competitors for China as an investment country. As a result, this region became the focus and “Sanet” became the SANET.

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Case studies

CASE STUDY: “FRAUD DETECTION” – SALES PARTNERS ABROAD CAN BE SHIFTILY

A German company highly specialized in synthetic materials has an average global market share of 14%. But in Thailand the market share hovers despite fair prices and fair margins for the local partner around 3%. The company’s management decided to assign Sanet to have a look at the partner.

CASE STUDY: “HIGH COSTS BUT NO REWARD” – RESTRUCTURING IN ASEAN

After more than 2 million Euro in losses over three years, a mid-sized client decided it was time for a systematic restructuring of their company. The management was determined to cut losses, hoping to finally be able to realize the profit potential offered by the ASEAN market. Man richtete zunächst einen „Brückenkopf“ in Form einer eigenen Gesellschaft in Singapur ein und platzierte dort einen deutschen Geschäftsführer mit Vertriebsschwerpunkt, der nach Deutschland berichtete. Seine Aufgabe war es, Schlüsselkunden über die Region zu akquirieren.

Fallstudie: Legalisierung des Vertriebes in Thailand

Ein nordeuropäisches Unternehmen produziert Maschinen und Einrichtungen, die in Automatisierungsanlagen eingesetzt werden. Es gibt bereits Exportumsätze nach Thailand, aber man möchte sich jetzt direkt im Markt etablieren. Ein Anwaltsbüro in Bangkok empfiehlt die Gründung eines Representative Office (RepOffice) als Einstieg. Es wurde gegründet, ein Büroleiter bestellt und ein kleines Team thailändischer Mitarbeiter aufgebaut.