Sanet – Your Navigator

for business and law in Thailand and ASEAN since 2004.

Experienced captains bring the pilot on board when steering into new ports or treacherous waters. Sanet ASEAN ADVISORS are your experienced pilots for Thailand and Southeast Asia. Sanet ASEAN ADVISORS are your experienced pilots for Thailand and Southeast Asia.

Legal Services

Legal Services

Management Consultancy

Management Consultancy

Market Entry & Sourcing

Sales & Services

Recruiting

Recruiting

German consulting in Thailand & southeast Asia for every type of corporate situation

With specialized companies and fields of business, the Sanet GROUP offers western companies professional and reliable consulting for all kinds of business challenges in Southeast Asia.

Case studies

CASE STUDY: “FRAUD DETECTION” – SALES PARTNERS ABROAD CAN BE SHIFTILY

A German company highly specialized in synthetic materials has an average global market share of 14%. But in Thailand the market share hovers despite fair prices and fair margins for the local partner around 3%. The company’s management decided to assign Sanet to have a look at the partner.

CASE STUDY: “HIGH COSTS BUT NO REWARD” – RESTRUCTURING IN ASEAN

After more than 2 million Euro in losses over three years, a mid-sized client decided it was time for a systematic restructuring of their company. The management was determined to cut losses, hoping to finally be able to realize the profit potential offered by the ASEAN market. Man richtete zunächst einen „Brückenkopf“ in Form einer eigenen Gesellschaft in Singapur ein und platzierte dort einen deutschen Geschäftsführer mit Vertriebsschwerpunkt, der nach Deutschland berichtete. Seine Aufgabe war es, Schlüsselkunden über die Region zu akquirieren.

Case Study: Legalization of Sales in Thailand

A European machine manufacturer entered the Thai market through the establishment of a Representative Office. The illegal sales activities quickly attracted the attention of competitors. Therefore, the company needed to find an appropriate legal structure for their successful, albeit illegal sales operations.