India and Thailand, the center of the ASEAN Economic Union, are considered to be the world’s fastest-growing economic regions until 2035. With the motto “China Plus One”, international investors are increasingly moving away from the risk of concentrating on China.
These risks are characterized by new tariffs and boycotts on Chinese products in the Western world, particularly the US and the EU, and the well-known threats to intellectual property as well as state interference in foreign investors.
As India emerges as a key player in the global economy, businesses worldwide are recognizing its potential as a top investment destination. For a seamless and effective expansion into India, choosing the right partner with extensive experience is crucial.
For companies considering expansion into the Indian market, our long-standing partner, the Dr. Wamser + Batra Group (WB), offers unparalleled expertise and support. Established in 2003, WB offers a comprehensive range of services, including market entry, sales development and optimisation, procurement and production, recruitment, crisis and interim management. WB also provides tax and auditing services. To date, WB has successfully assisted around 750 German and European clients. With a proven track record, WB is a reliable partner both in Europe and locally, supporting companies in every phase of their operations.
A Production in Thailand is massively promoted by the Thailand Board of Investment (BOI). The financial incentives are high, yet the ISO-regulated procedure for a BOI Approval requires good knowledge of the BOI Thailand’s expectations towards the investor and a thorough application process.
The Sanet Group, which has been a reliable partner for Western companies since 2004 when it comes to finding a strategy and setting up sales or production in Thailand, explains the main features:
It is not every year that a company plans foreign investments, and the best “blueprints” cannot be adopted for a new project without risk. Planning the organization of a project carefully is decisive not only for the smooth running of the project. A lack of preparation inevitably leads to expensive, subsequent adjustments and delays in the start of your production in Thailand and thus the return on investment.
The Sanet Group in Bangkok has been supporting foreign investments in Thailand for around 20 years, not seldom from the initial workshop and strategy finding to the start of production.
Thereby, it has proven itself time and again that the management pays full attention to the following planning principles:
• Proactive communication of the project with stakeholders
• The proper composition of the project team
• Agreed project and reporting rules
• Selecting and involving of external support
Whenever it comes to an investment in Thailand, be it for distribution or production in Thailand, the consultants of the Sanet Group have proven to be the expert guides through law and business in Thailand.
Since founding the “Strategic Alliance Network (Sanet)” by entrepreneur Dr. Gunter Denk, operating in Europe and Asia, we have been systematically expanding the group’s expertise, particularly in Bangkok, as our company profile illustrates impressively. With its four companies and around 40 experts in the segments of management and investment consulting, legal advice and accounting, recruitment and distribution in Thailand, we at Sanet support Western companies in Thailand in any special business situation.
Find out here which services the Sanet Group offers for your investment and business in Thailand or for Western companies already based in Thailand.
As a consultant and “cultural ambassador”, Sanet helps a German machine builder with its Joint Venture in Thailand.
The German machine manufacturer held 75% of a sales and service Joint Venture in Thailand. A Thai partner owned 25% of the shares and managed the business single-handedly and largely without any direct intervention by the German majority partner. Little attention was paid to the Thai subsidiary.
The earnings were okay, but the sales figures were not impressive enough to make the Thai company the focus of the group management. After the company was established in Thailand, the German Controller came once a year for the annual accounts and soon returned home without any major problems. Market shares, market policy and the local company management were largely unaware of the situation at headquarters.
The surprise came as soon as the Thai partner wanted to introduce a successor.
