Sanet expands
For the past five years, consulting firm Sanet (Thailand) Co. Ltd. has been sharing its 2010 office building with its sister company Sanet Trade & Services (STS). The steady growth of both Sanet subsidiaries has led to the acquisition of another office building on 8 August 2015, increasing the total office space to 600 m².
ASEAN sales: Organize centrally, sell locally
China’s economy is weakening. Imports are declining. The ASEAN countries will become the most secure export market in the coming decades. Singapore, Malaysia, Thailand, and the Philippines are already developed, industrialized countries with 200 million affluent consumers. With Indonesia and Vietnam, there are 300 million inhabitants as future markets on the threshold of industrialization. In 2015 they joined with AEC, the second largest economic union in the world.
Denk: “More dedication, please!”
The economic crisis has clearly been in the minds of entrepreneurs: Growth will be generated all over Asia in the future. Germans, in the past, were too hesitant in engaging with the ASEAN states.
Denk: “For good relations”
It’s not exactly a rare occurrence that German companies get quite surprised when their sales efforts in Asia end up in disappointment: success eludes them and the reasons for this remain concealed. And in most cases, the decisive factors accounting for the success or failure of companies in this region are just a few small “sins”.