by Sabrina Bohn | Mar 27, 2024 | Sanet Blog (Market)
For many years, the Business Unit (BU) at Sanet Trade & Services has been recognized as the fastest and most cost-effective way to establish a contractual representation in Thailand. Sanet handles marketing, technical service and sales in Thailand using employees working specifically for each principal. Of course, Sanet has regularly obtained direct orders from customers in Thailand for its manufacturers and principals.
One downside of the BU, however, was that Sanet did not trade in spare parts for the principal. The parts often had to be imported in a time-consuming process, while the customer in Thailand preferred to have their repairs carried out quickly and directly without customs clearance.
This is now changing: a new import and export license makes it possible.
by Sabrina Bohn | Sep 17, 2023 | Sanet Blog (Market)
This year, when Sanet celebrates the 10th anniversary of its “Business Unit” (BU), it will look back on the support it provided to 25 mostly international large or medium-sized private companies when they entered the Thai market. Sanet founder Dr. Gunter Denk resumes what still convinces many companies to start sales and service in Thailand through a “BU” at Sanet.
“After having spent 25 years as an entrepreneur of a manufacturing company with strong internationalization, I knew what makes entrepreneurs tick when expanding into new markets,” he begins his description of how to safely enter the Thai market through a ” Business Unit.”
by Sabrina Bohn | May 23, 2023 | Sanet Blog (Management), Sanet Blog (Market), z_Blogs Distribution in Thailand, z_Blogs Investment Consultancy, z_Blogs Sales & Service Office in Thailand
• Cooperation with Bodo Möller Chemie
• New business unit with IT-M
• Sanet as a guest at BOI
by Axel Denk | Apr 25, 2023 | Sanet Blog (Market), z_Blogs market studies Thailand
Investing in a new market requires high professionalism of the management. The basis for decision-making must be a meaningful analysis of potential. This includes “quantitative” data, but even more so “qualitative” information about the entrepreneurial opportunities to exploit the identified potential.
by Axel Denk | Feb 14, 2023 | Sanet Blog (Market)
The Business Unit at Sanet in Thailand is the most efficient way to start marketing or service your products without high start-up and administration costs.
by Axel Denk | Sep 15, 2022 | Sanet Blog (Market)
Any European manufacturer is thrilled when he is able to fund his market entry cost into a new market through an initial order or a first project. However, precisely this first order often depends on being present in the new market through service and marketing. And so “the dog bites its tail” at this point.