As India emerges as a key player in the global economy, businesses worldwide are recognizing its potential as a top investment destination. For a seamless and effective expansion into India, choosing the right partner with extensive experience is crucial.
For companies considering expansion into the Indian market, our long-standing partner, the Dr. Wamser + Batra Group (WB), offers unparalleled expertise and support. Established in 2003, WB offers a comprehensive range of services, including market entry, sales development and optimisation, procurement and production, recruitment, crisis and interim management. WB also provides tax and auditing services. To date, WB has successfully assisted around 750 German and European clients. With a proven track record, WB is a reliable partner both in Europe and locally, supporting companies in every phase of their operations.
An Austrian entrepreneur chooses a service in Thailand as the winning solution for his company’s international expansion.
We interviewed Anton Abson about the reasons behind expanding his IT services via a Business Unit in Thailand at Sanet Trade & Services for the implementation of his services in Asia. He tells about the benefits and special characteristics of a team of professionals working for him in Thailand and about the service in Thailand that he has found with the SANET Group.
Read here the blunt opinion of a strong family entrepreneur about skilled workers in Europe, the special features of Thai employees and the opinion about the “Thai-typical” business model of the Sanet Group as his service partner in Thailand.
For many years, the Business Unit (BU) at Sanet Trade & Services has been recognized as the fastest and most cost-effective way to establish a contractual representation in Thailand. Sanet handles marketing, technical service and sales in Thailand using employees working specifically for each principal. Of course, Sanet has regularly obtained direct orders from customers in Thailand for its manufacturers and principals.
One downside of the BU, however, was that Sanet did not trade in spare parts for the principal. The parts often had to be imported in a time-consuming process, while the customer in Thailand preferred to have their repairs carried out quickly and directly without customs clearance.
This is now changing: a new import and export license makes it possible.
This year, when Sanet celebrates the 10th anniversary of its “Business Unit” (BU), it will look back on the support it provided to 25 mostly international large or medium-sized private companies when they entered the Thai market. Sanet founder Dr. Gunter Denk resumes what still convinces many companies to start sales and service in Thailand through a “BU” at Sanet.
“After having spent 25 years as an entrepreneur of a manufacturing company with strong internationalization, I knew what makes entrepreneurs tick when expanding into new markets,” he begins his description of how to safely enter the Thai market through a ” Business Unit.”
Investing in a new market requires high professionalism of the management. The basis for decision-making must be a meaningful analysis of potential. This includes “quantitative” data, but even more so “qualitative” information about the entrepreneurial opportunities to exploit the identified potential.
