Investing in a new market requires high professionalism of the management. The basis for decision-making must be a meaningful analysis of potential. This includes “quantitative” data, but even more so “qualitative” information about the entrepreneurial opportunities to exploit the identified potential.
The Business Unit at Sanet in Thailand is the most efficient way to start marketing or service your products without high start-up and administration costs.
Any European manufacturer is thrilled when he is able to fund his market entry cost into a new market through an initial order or a first project. However, precisely this first order often depends on being present in the new market through service and marketing. And so “the dog bites its tail” at this point.
“Brückner Lines” are almost a generic term worldwide for cutting-edge film stretching machinery. Hardly any product, from bottles for drinking water to pharmaceutical packaging, can do without these special films produced by Brückner machines which often have a length of well over 150 meters.
Once again, the Bangkok based Sanet Group stands out as a connector between Thai and European businesses. Today, it is offering a joint partnership between a German machine builder and a matching Thai company.
Classic exports from Europe have become outdated. Moreover, Western Europe is also in dire straits as a place of production: Supply chains from China are unstable. China and the USA are facing a showdown for world supremacy. There is a war going on in Europe, and trade with Russia is also badly damaged for the foreseeable future. Boycotts on exports and imports are becoming increasingly popular as a policy tool.