‘The business unit’ as a low-cost entry into the ASEAN markets

That’s how you can establish a presence in Thailand, Vietnam or Indonesia.
The falling exchange rate of the euro and the ASEAN Economic Community (AEC), which became a reality on 1 January 2015 ensure that Southeast Asia, with its more than 600 million consumers, is an increasingly attractive market for the German economy. However, getting started must be well conceived and prepared.