Mike Batra, founder and manager of W+B India (center), visited the Sanet Group in Bangkok with founder and chairman Dr. Gunter Denk (l) and COO Fabian Sonntagbauer (r) to develop joint activities for 2025.
“CHINA PLUS ONE”: Sanet and W+B in India collaborate on Management Consultancy in Asia
India and Thailand, the center of the ASEAN Economic Union, are considered to be the world’s fastest-growing economic regions until 2035. With the motto “China Plus One”, international investors are increasingly moving away from the risk of concentrating on China.
These risks are characterized by new tariffs and boycotts on Chinese products in the Western world, particularly the US and the EU, and the well-known threats to intellectual property as well as state interference in foreign investors.
Dr. Wamser and Batra in India and Sanet in Thailand are undoubtedly among the most experienced consultants to set-up a business in both parts of the Asian continent.
Both marketing consultancy firms, with a combined total of 140 experts, complement each other regionally and offer almost identical services: From market entry strategies, company formation, accounting and sales representation to the complete project management of an investment, the independent consulting companies are there for their clients when it comes to market entry or investment in Thailand or India.
In October 2024, the managers of both firms, Mike Batra (W+B) and Dr. Gunter Denk and Fabian Sonntagbauer (Sanet), decided on concrete joint offers to be presented to German and European industry in 2025.
The experienced entrepreneurs believe that the chances of success for investors are extremely high for very tangible reasons:
Almost every week, law firms and management consultancies are approached by investors from Germany and the EU who are considering market entry and/or even a production in Thailand or India. All of them are highly interested in obtaining experienced entrepreneurial and legal advice on site, including complete project management.
As a central hub for Southeast Asia, Thailand is a particularly attractive production location and target market for medium-sized companies from Europe. Due to its automotive industry dominance in Southeast Asia with over 1,700 Tier 1 and Tier 2 companies, Thailand is the ideal location for investment, especially for the automotive supply industry, with access to both the Japanese and Chinese automotive industries. Approximately 50% of the almost 2 million cars produced in Thailand are exported. There is a profound supplier market with demand for high-quality products.
Thailand is also distinguished by its excellent infrastructure with four deep-sea ports, numerous international airports and excellent highway connections to all parts of the country. Moreover, the country offers numerous benefits through the government investment promotion program by the BOI and duty-free exports to 16 Asian countries.
India, on the other hand, is not only the largest democracy in the world, but is now also probably the most populous country with a huge market. The official language, English, makes it easy for investors to find their way around, and as part of the BRICS states, India is expected to expand its leading role in international economic life.
As early as 2025, Dr. Wamser + Batra and the Sanet Group in Bangkok intend to jointly offer their clients unbiased information and comparable services for business activities in India and Asean.