Managers Blog
Case Study: Troublesome Joint Venture in Thailand
As a consultant and “cultural ambassador”, Sanet helps a German machine builder with its Joint Venture in Thailand.
The German machine manufacturer held 75% of a sales and service Joint Venture in Thailand. A Thai partner owned 25% of the shares and managed the business single-handedly and largely without any direct intervention by the German majority partner. Little attention was paid to the Thai subsidiary.
The earnings were okay, but the sales figures were not impressive enough to make the Thai company the focus of the group management. After the company was established in Thailand, the German Controller came once a year for the annual accounts and soon returned home without any major problems. Market shares, market policy and the local company management were largely unaware of the situation at headquarters.
The surprise came as soon as the Thai partner wanted to introduce a successor.
Case Study: That’s how Sanet organized a successful investment in Thailand
Europe and Germany in particular is losing its attractiveness as an investment location. More than 30% of SMEs are considering relocating their production abroad. But where to and how? And which arguments are there in favor of investing in Thailand? And who possesses on-site experience and a team that can help even in difficult situations?
Thailand is traditionally known as a country that has largely stayed out of major world conflicts and now boasts an ultra-modern infrastructure. Southeast Asia is considered to be the fastest growing and politically safest economic region until 2035. An investment in Thailand is safe.
And with Sanet ASEAN ADVSORS, “Pilots” are on site to guide you through a project from planning to start of production.
Case study: Fraud by sales partners in asia
A highly specialized German company in plastic materials has a global market share of 14%. But in Thailand, despite preferential prices and fair margins offered by the partner, the market share remains at only 3%. This is something the management does not want to accept any longer. They hired Sanet to investigate a possible fraud by the distributor.
Sanet reports new Business Units and dialogues with the Board of Investment (BOI)
• Cooperation with Bodo Möller Chemie
• New business unit with IT-M
• Sanet as a guest at BOI
Sanet – Help for small and medium-sized enterprises
Sanet assists SMEs in their investments in Thailand with practice-oriented advice on legal matters, investment promotion and project management.
Thailand becomes Asia’s hub for cloud IT – 5 Billion invest by AMAZON
AMAZON makes Thailand a cloud IT center – 5 Billion investment in the kingdom. Sanet Legal now a member of the AVOLINK lawyer network.
Sanet: Continuing to be the Economic and Cultural Ambassadors between Companies from Thailand and all over Europe
Fabian Sonntagbauer LL.M. takes over shares and board position in the Sanet Group
Sanet offers opportunity for Partnership or Joint Venture between German Manufacturer and Thai Machine Dealer/Builder
Once again, the Bangkok based Sanet Group stands out as a connector between Thai and European businesses. Today, it is offering a joint partnership between a German machine builder and a matching Thai company.
Professionals in every special business situation
More and more businesses trust in Sanet when going to Asia
Thailand in pole position for the race seeking investors
In Formula 1, one speaks of the best “Overall Package” in a race car as a decisive prerequisite of championship-winning performance. In other words, it’s not simply a question of the driver, the best chassis, most powerful motor or the most suitable strategy in a race. Rather, everything has to “fit” in order to bring a team right to the front. It is similar in the economy.
Sanet successfully leads four companies from Germany and Switzerland to Thailand
How companies are successfully established in Thailand: BOI Promotion or contractual Business Units.
Sanet celebrates “190 years” anniversaries
Dos and Don’ts to Ensure a Successful Partner Search:
The selection offered by a sales partner and the success of the market launch