Managers Blog

Market Strategy for India: WB’s Expertise in the Indian Market

As India emerges as a key player in the global economy, businesses worldwide are recognizing its potential as a top investment destination. For a seamless and effective expansion into India, choosing the right partner with extensive experience is crucial.

For companies considering expansion into the Indian market, our long-standing partner, the Dr. Wamser + Batra Group (WB), offers unparalleled expertise and support. Established in 2003, WB offers a comprehensive range of services, including market entry, sales development and optimisation, procurement and production, recruitment, crisis and interim management. WB also provides tax and auditing services. To date, WB has successfully assisted around 750 German and European clients. With a proven track record, WB is a reliable partner both in Europe and locally, supporting companies in every phase of their operations.

Export From Thailand: Free Trade Hub for the Whole of Asia

Once a company has decided to produce in Thailand, it will generally never regret this. Alongside a good infrastructure, tax incentives, a skilled and affordable workforce and a modern, industrial environment, it is particularly the export from Thailand without customs barriers to large parts of Asia that makes the country so popular as a production location. Thailand is part of an economic union or Free Trade Agreement with over 17 countries, including Japan, China, South Korea, India and the 10 “Little Tigers” of the Asean states.

The Sanet Group in Bangkok offers investors and exporters multilingual seminars in which they provide detailed information on the requirements for such a Certificate of Origin, as well as the procedures and their validity.

Here are the main features of the procedure and the “Local Content” as a prerequisite for a Certificate of Origin.

BOI Thailand – Incentives and Procedure

A Production in Thailand is massively promoted by the Thailand Board of Investment (BOI). The financial incentives are high, yet the ISO-regulated procedure for a BOI Approval requires good knowledge of the BOI Thailand’s expectations towards the investor and a thorough application process.

The Sanet Group, which has been a reliable partner for Western companies since 2004 when it comes to finding a strategy and setting up sales or production in Thailand, explains the main features:

Investment in Thailand: How to Prepare a Project

It is not every year that a company plans foreign investments, and the best “blueprints” cannot be adopted for a new project without risk. Planning the organization of a project carefully is decisive not only for the smooth running of the project. A lack of preparation inevitably leads to expensive, subsequent adjustments and delays in the start of your production in Thailand and thus the return on investment.
The Sanet Group in Bangkok has been supporting foreign investments in Thailand for around 20 years, not seldom from the initial workshop and strategy finding to the start of production.

Thereby, it has proven itself time and again that the management pays full attention to the following planning principles:
• Proactive communication of the project with stakeholders
• The proper composition of the project team
• Agreed project and reporting rules
• Selecting and involving of external support

Our expert opinion deals with these key criteria.

SANET: The “ONE-STOP SERVICE” for Western Companies in Thailand

Whenever it comes to an investment in Thailand, be it for distribution or production in Thailand, the consultants of the Sanet Group have proven to be the expert guides through law and business in Thailand.

Since founding the “Strategic Alliance Network (Sanet)” by entrepreneur Dr. Gunter Denk, operating in Europe and Asia, we have been systematically expanding the group’s expertise, particularly in Bangkok, as our company profile illustrates impressively. With its four companies and around 40 experts in the segments of management and investment consulting, legal advice and accounting, recruitment and distribution in Thailand, we at Sanet support Western companies in Thailand in any special business situation.

Find out here which services the Sanet Group offers for your investment and business in Thailand or for Western companies already based in Thailand.

Case Study: Troublesome Joint Venture in Thailand

As a consultant and “cultural ambassador”, Sanet helps a German machine builder with its Joint Venture in Thailand.

The German machine manufacturer held 75% of a sales and service Joint Venture in Thailand. A Thai partner owned 25% of the shares and managed the business single-handedly and largely without any direct intervention by the German majority partner. Little attention was paid to the Thai subsidiary.

The earnings were okay, but the sales figures were not impressive enough to make the Thai company the focus of the group management. After the company was established in Thailand, the German Controller came once a year for the annual accounts and soon returned home without any major problems. Market shares, market policy and the local company management were largely unaware of the situation at headquarters.

The surprise came as soon as the Thai partner wanted to introduce a successor.

Case Study: That’s how Sanet organized a successful investment in Thailand

Europe and Germany in particular is losing its attractiveness as an investment location. More than 30% of SMEs are considering relocating their production abroad. But where to and how? And which arguments are there in favor of investing in Thailand? And who possesses on-site experience and a team that can help even in difficult situations?

Thailand is traditionally known as a country that has largely stayed out of major world conflicts and now boasts an ultra-modern infrastructure. Southeast Asia is considered to be the fastest growing and politically safest economic region until 2035. An investment in Thailand is safe.
And with Sanet ASEAN ADVSORS, “Pilots” are on site to guide you through a project from planning to start of production.

Case study: Fraud by sales partners in asia

A highly specialized German company in plastic materials has a global market share of 14%. But in Thailand, despite preferential prices and fair margins offered by the partner, the market share remains at only 3%. This is something the management does not want to accept any longer. They hired Sanet to investigate a possible fraud by the distributor.