Sanet successfully leads four companies from Germany and Switzerland to Thailand

Johannes HÜBNER Giessen takes off

Sanet Trade & Services as the company’s new home in Southeast Asia

With outstanding ideas and customized solutions, the German medium-sized company Johannes HÜBNER Giessen traditionally supports global Heavy Industry with robust encoder systems, high-performance drive technology and worldwide service.

Sanet is particularly proud of the fact that it has now been given the exclusive right to set up a Business Unit in Bangkok for the renowned SME company as a Hub for customer support in Southeast Asia. The Hübner Sales and Service Center has already been active since August 2021.


Since August 2021, customers in Thailand have been intensively supported by a Hübner Sales and Service Center at Sanet. Our picture shows the Head of Business Unit, Bernd Leushake, with Business Development Manager Akadej Tangpaosak and Sales Manager Pitayapol Shinnawattrawongso from EUROSIA Trading Co. Ltd., Thailand’s leading supplier of goods and services for chemical raw materials and additives in metal processing.

BOI Promotion for Brückner and Bystronic

European mechanical engineers now with full service in Thailand and ASEAN

It is with some pride that the Sanet Group reports these days about the successful application of its clients Brückner Group-Asia Pacific Co. Ltd. and Bystronic (Thailand) Co. Ltd. for recognition as Trade & Investment Support Office (TISO) under the Thai Board of Investment (BOI). Sanet Legal Ltd. assisted both companies from the initial conceptual consultation through to the final approval of the BOI-Application.

Jointly, the legal form and structure of the 100 % subsidiaries in Thailand were first defined, and the company was established. Assisted by Sanet ASEAN ADVISORS, the investors defined their activities in Thailand and aligned them with the BOI incentives. Finally, a detailed business plan was submitted and agreed with the BOI authority in confidence.

As the reward for all the effort, the Brückner Group will now be opening its ASEAN Hub near Rayong in the near future. From here, the production lines for film stretching technology, world-wide known as “Brückner Lines” will be installed and commissioned to customers throughout Asia and around the world.

Managing director Walter Ströder used the time of the application process to already identify a suitable site at the WHA Industrial Estate and, together with Sanet, recruit and train the first 10 key members of the Brückner Team.

“Not least, it is owed to the dedicated project management of the Brückner executives headed by Tobias Fuchs, the qualified commitment of Walter Ströder on site and the trustful cooperation of both with Sanet that the Brückner Group is able to go very soon 100% operational in a record time of just months after the company formation,” stated Gunter Denk as Senior Partner of Sanet Legal Ltd.Krannich Solar AG weitet das Geschäft nach Thailand aus

Krannich Solar AG Expands Business to Thailand

After Singapore, a Business Unit with Sanet will service Thai Distributors at its best

Founded in 1996 by German engineer and entrepreneur Kurt Krannich, Krannich Solar GmbH & Co. KG has earned a prominent reputation within the global photovoltaic market over the past 25 years. Worldwide, the trading company focuses on providing and selling the complete range of components required for a high-quality PV system.

After almost four years of developing the business successfully in Singapore, now the important Thai solar market will be in focus and serviced in a first-class manner through a Business Unit at Sanet Trade & Services´.

Sanet Managing Director Chulalux Chinwong Denk is looking forward to working closely with Patrick Stöcks from German headquarters and Prasanna Jayaratnam in Singapore on a promising expansion of Krannich in Thailand.

Publications Prove Competence of and Create Trust

200 Top Professional Publications and Key Notes on Asia

In science, competence is often measured by how many publications a scientist can show. In business consulting, too, it may be considered a benchmark how sought-after the consultant’s opinion is among experts.

If this is the case, the Saner Group with its founder Gunter Denk can certainly be proud of his achievements. More than 65 expert publications on the topics of countries, business, corporate culture, sales, investment or purchasing can be found on our website under Press and Open PR. This includes in-depth quotes, interviews, and articles in leading newspapers such as Handelsblatt Online, DIE WELT, Markt &Mittelstand, Asia Bridge and Rheinischer Merkur.

In addition, there are about 50 international keynote speeches on Asia given to industry, International Law and Auditing Firms for their annual Meetings, Industrial Associations or Government Authorities and Chambers.

As a result, competence creates the trust that makes the Sanet Group today a preferred contact particularly for businesses from all parts of the world that are seeking real-world support for their business in Asia.

In this section, you will also find information on around 50 international lectures on Asia to industry, auditing associations and international law firms, as well as the same number of professional publications.