Marketingmanager Internationale Marke für Elektro- und Gartengeräte

Job highlights

  • Top English, Manage Multi Brand Strategy
  • Top Salary, High Performance Bonus, Insurance
  • World Wide Leading Brand, German HQ, New Launch

Job description

EINHELL, the leading German Brand for cordless power tool, is offering you today the opportunity of breaking through your career as a dynamic, ambitious marketing professional.

Our client is about to launch this global brand known for its superior technology in power tools for workshop and home improvement, and garden equipment. The company has just acquired major shares in a renown Thai market player, and is well on its way to attracting Thai craftsmen and do-it-yourselfers to its new and exciting line of products.

It is truly not often that an international market leader is determined to enter the Thai market with a strong investment. Your window may have just opened. If you have top-notch English communication skills, a proven track record as a marketing manager, and an understanding of consumer products, you should apply.

Send your resume and a recent photo through this platform or call our Head of Human Resources, Ms. Fah, at 0273 7 6 42-15 for more information.

Main duties

  • Implementing the Group’s global marketing strategy into the Thai market
  • Establishing and managing brand positioning and multi-brand strategy in Thailand
  • Monitoring market developments and conducting market and competitive analyses
  • Planning and execute multi-channel marketing campaigns in coordination with MD and German HQ
  • Taking responsibility for Online and Off-line Marketing; invest in online platform for Brand awareness

Other duties

  • Managing and developing your marketing team of currently 9 employees
  • Supervision of local agencies and developing marketing materials for the Thai market
  • Manage the company’s on-line presence including website optimization, content creation, and social media management
  • Manage creation and deployment of marketing materials such as brochures and POS materials
  • Establish media relationships to ensure press recognition and promote the brand

Key skills required / Other Required Skills

  • Having outstanding writing and communications skills in English are mandatory
  • Having a flair for unusual ideas and a creative mindset
  • Being a self-starter and be comfortable working at a strategic and operational level
  • Showing ability to prioritize effectiveness in terms of time and budget
  • Experience in Above-the-line Marketing
  • Authorized to work in Thailand

Company overview

Our customer recently became part of the EINHELL international group, the leading brand for cordless tools for workshop and garden in Germany. With more than 250 items, their battery platform is the most competent platform on the market and offers cordless freedom for professionals and do-it-yourselfers in more than 90 countries. By simply exchanging batteries between devices, the rechargeable battery is able to operate all items within the platform – from drilling machines to chainsaws.

Now, finally in 2023, this world known brand is arriving in Thailand! Our client’s existing range of highpressure cleaners, vacuum cleaners, compressors and water pumps will be upgraded by the portfolio of the battery operated devices in both, power and garden tools.

Using the market experience of our customer, the German headquarters aim is to capture a leading role in the important Thai home & garden improvement market. Together with his German partner, our client now has the full experience of over 2000 experts in not less than 90 countries at his fingertips to build a Thai team of outstanding marketing, e-commerce, and sales experts. They will work closely with the HQ in Germany to build and implement a market strategy that will help the group to reach their goal of 2
billion Euro turnover.

Additional company information

Dental insurance, Five-day work week, Gratuity, Medical insurance, Performance bonus, Transportation allowance


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