Sanet Blog
10 years Sanet “Business Unit” for Sales and Service in Thailand
This year, when Sanet celebrates the 10th anniversary of its “Business Unit” (BU), it will look back on the support it provided to 25 mostly international large or medium-sized private companies when they entered the Thai market. Sanet founder Dr. Gunter Denk resumes what still convinces many companies to start sales and service in Thailand through a “BU” at Sanet.
“After having spent 25 years as an entrepreneur of a manufacturing company with strong internationalization, I knew what makes entrepreneurs tick when expanding into new markets,” he begins his description of how to safely enter the Thai market through a ” Business Unit.”
Case Study: That’s how Sanet organized a successful investment in Thailand
Europe and Germany in particular is losing its attractiveness as an investment location. More than 30% of SMEs are considering relocating their production abroad. But where to and how? And which arguments are there in favor of investing in Thailand? And who possesses on-site experience and a team that can help even in difficult situations?
Thailand is traditionally known as a country that has largely stayed out of major world conflicts and now boasts an ultra-modern infrastructure. Southeast Asia is considered to be the fastest growing and politically safest economic region until 2035. An investment in Thailand is safe.
And with Sanet ASEAN ADVSORS, “Pilots” are on site to guide you through a project from planning to start of production.
Loyal Employees in Thailand
Recruiting and retaining loyal employees in Thailand needs cultural sensitivity. Particularly foreigners often complain about the high turnover rate of their employees in Thailand. Indeed, it is not easy to recruit loyal employees in Thailand and retaining them at the same time. Although this matter is not only a challenge in Thailand, there are cultural backgrounds to have a look at, especially in the Kingdom of Thailand. Sanet CREARING CAREERS points out what to look out for when selecting personnel and implementing personnel policies, especially in Thailand.
SAP S4 Hana Inhouse Consultant / Key User (Work in Rayong)
For our client Brückner Group Asia Pacific, a production and service platform business in Rayong, we seek you as a dedicated SAP expert to manage and document our local IT processes and to coordinate them with the German HQ. Highly motivated you will hold a key position in a successful and constantly growing company.
Case study: Fraud by sales partners in asia
A highly specialized German company in plastic materials has a global market share of 14%. But in Thailand, despite preferential prices and fair margins offered by the partner, the market share remains at only 3%. This is something the management does not want to accept any longer. They hired Sanet to investigate a possible fraud by the distributor.
Tool specialist in Thailand for Thermoforming Machinery
Our client, Brueckner Group Asia Pacific (BGA), is the specialized service platform of the world wide
Brueckner Group and its leading companies. As such, BGA is providing support for Kiefel Technologies,
the manufacturer of the world’s most advanced machines in producing sustainable packaging solutions
made from plastics and natural fibers. Therefore, we are looking for you as a experienced and serviceminded
Tool specialist for Kiefel’s customer service on mold inspection and troubleshooting.
Recruitment in Thailand – what is the HR Manager’s role?
The HR manager is a key position especially for international companies investing in Thailand. He has important responsibilities in the company, and yet, recruitment in Thailand is not always HR’s strong point.
Many foreigners investing in Thailand are very keen to fill the managing directors by a countryman. This is basically correct, especially in the early days. The cultural proximity of the person in charge to the local management helps to install smooth processes and good leadership.
Therefore, finding an HR manager is one of the most important tasks. But caution is advised: Qualified recruitment in Thailand is often not the HR manager’s business.
Accounting Manager/ Assistance Finance Director International Company (Excellent English)
After successfully setting up a service platform for the commissioning of Brückner film stretching lines in Asia, the Brückner Group is now expanding its business field to include the production of core components. We are therefore looking for an Accounting Manager to work closely with our CFO and handle the extended finance tasks and actively participate in the reporting to the German HQ. If you are a pro-active accountant and feel confident to contribute to these responsibilities and grow your career together with the Brückner Group in Thailand, you should apply for this position.
If you have superior English communication skills, a demonstrable track record in e-commerce, and an in-depth understanding of consumer products, then you should apply.
Sales Director for International Market Leader in Power and GardenTools
Now is your chance to make a career splash as a highly energetic, committed sales leader. Indeed, it is rarely that an global market leader determines to enter the Thai market with a powerful investment: Now that opportunity has become a reality.
A very well-established Thai business in the power tools sector is preparing to launch a globally recognized brand known for its outstanding technology in power tools and in gardening products.
The company is on its way to attracting Thai craftspeople and home improvement enthusiasts to its product as well.
Thus, your window of opportunity was just opened.
If you have superior English communication skills, a demonstrable track record in e-commerce, and an in-depth understanding of consumer products, then you should apply.
I failed …
… because I had not succeeded in a whimsical “Thoughts of the Day” since I had written “Corona- all because of me!” Please forgive me, but it was simply too difficult: Satire lives of absurd exaggerations of observations…
How to make a joint venture a recipe for success in Thailand?
HOW TO MAKE A JOINT VENTURE A RECIPE FOR SUCCESS IN THAILAND
It is easy for foreigners to set up a wholly foreign owned enterprise (WFOE) in Thailand. However, such firms are subject to limitations, for example in trading and providing services. A Joint Venture with a Thai majority, on the other hand, is free to do anything that is possible for Thai companies. Even in such a Joint Venture, foreigners may legally have a majority of voting rights and preferential dividend rights.
Yet this must be properly planned from the very outset and cleverly set up from a legal point of view. Once the company has been established, there is very little that one can do about it.
Sanet Legal, the German lawyers in Thailand for corporate law, explain how to make a Joint Venture in Thailand a successful concept. They also point out legal options that many investors have probably not considered yet.
Senior E-Commerce Manager International Consumer Brand
Seize this opportunity to help your career take a real leap forward as a dynamic, ambitious e-commerce professional. It’s rare that an international market leader wants to enter the Thai market with a hefty investment: this opportunity has now become a reality.
A well-established Thai power tool company is about to launch a world-renowned German brand known for its superior technology in power and garden tools. The brand is on the right track to attract Thai craftsmen and do-it-yourselfers to its product as well.
The window of opportunity has just opened. If you have excellent English language communication skills, a proven track record in e-commerce, and an understanding of consumer products, you should apply.