Sanet Group with new Management – Introducing Mr. Alexander Alles (COO)

Sanet Thailand under new Management

Alexander Alles takes the management reins at Sanet ASEAN ADVISORS

As of 1 September 2018, Alexander Alles is now the Managing Director and COO of the German-Thai consulting company Sanet (Thailand) Co. Ltd. He succeeds Sanet founder and board member, Dr. Gunter Denk, who will continue to play an active role in the company as board chair.

37-year-old Asia expert Alexander Alles began his international career as a project manager in Asian distribution for a German SME in Berlin. His experience there led to him receiving an offer from theGerman-Asian Business Circle (DAW) in Frankfurt to facilitate negotiations between German and Asian companies. He first came in touch with Sanet in 2008, as he was the Director of International Relations at the DAW while Sanet was the organization’s representative in Thailand.

Alles’ work for the DAW got him noticed in Brussels, where he was offered a position as EU partnership coordinator for the EU SME Centre for a project under the purview of the European Commission. The EU SME Centre provides support for to European SMEs planning their market entry into China. His work on behalf of EUROCHAMBRES, or the Association of European Chambers of Commerce and Industry, yielded impressive success.

After a series of extensive interviews, Sanet management was finally able to secure the experienced consultant, specialized in international SMEs, as the new manager of the Sanet Group. Alexander Alles, CEO Chulalux Chinwong-Denk and Sanet founder Gunter Denk are bound by a common goal: to expand the successful Sanet services to European companies interested in the emerging markets of Southeast Asia.

Plan your distribution success in 2019 ahead…

… and secure an appointment with Sanet for free initial ASEAN consultation!

European companies will have the first opportunity to meet the new Sanet COO Mr. Alexander Alles already by the end of this month during the following dates:

  • 20 – 25 September:    Germany and Switzerland
  • 26 – 28 September:    Belgium
  • 01 – 03 October:          Austria and Slovenia

Mr. Alles, together with Sanet President Dr. Gunter Denk, will be visiting companies interested in the markets of Southeast Asia for free initial ASEAN consultation at one of the dates shown above.

They will be providing companies interested in the ASEAN markets with valuable information about the sales potential of their respective industries, the investment chances in each country and the optimal corporate and legal structuring of sales and distribution. Furthermore there is the opportunity to receive a personal presentation of the Sanet Business Unit Model, which successfully represents a dozen of European SME industry leaders in the market of Southeast Asia for distribution.

To schedule an appointment, simply write an email to We will then send a response email to determine the exact details of the appointment.