Asian Market Blog
Market Strategy for India: WB’s Expertise in the Indian Market
As India emerges as a key player in the global economy, businesses worldwide are recognizing its potential as a top investment destination. For a seamless and effective expansion into India, choosing the right partner with extensive experience is crucial.
For companies considering expansion into the Indian market, our long-standing partner, the Dr. Wamser + Batra Group (WB), offers unparalleled expertise and support. Established in 2003, WB offers a comprehensive range of services, including market entry, sales development and optimisation, procurement and production, recruitment, crisis and interim management. WB also provides tax and auditing services. To date, WB has successfully assisted around 750 German and European clients. With a proven track record, WB is a reliable partner both in Europe and locally, supporting companies in every phase of their operations.
“WE DON’T MOAN ABOUT THE ‘SHORTAGE OF SKILLED WORKERS’, BUT INSTEAD WE GO TO WHERE SKILLED WORKERS ARE!”
An Austrian entrepreneur chooses a service in Thailand as the winning solution for his company’s international expansion.
We interviewed Anton Abson about the reasons behind expanding his IT services via a Business Unit in Thailand at Sanet Trade & Services for the implementation of his services in Asia. He tells about the benefits and special characteristics of a team of professionals working for him in Thailand and about the service in Thailand that he has found with the SANET Group.
Read here the blunt opinion of a strong family entrepreneur about skilled workers in Europe, the special features of Thai employees and the opinion about the “Thai-typical” business model of the Sanet Group as his service partner in Thailand.
Sanet Business Unit now with import service: Sales to Thailand
For many years, the Business Unit (BU) at Sanet Trade & Services has been recognized as the fastest and most cost-effective way to establish a contractual representation in Thailand. Sanet handles marketing, technical service and sales in Thailand using employees working specifically for each principal. Of course, Sanet has regularly obtained direct orders from customers in Thailand for its manufacturers and principals.
One downside of the BU, however, was that Sanet did not trade in spare parts for the principal. The parts often had to be imported in a time-consuming process, while the customer in Thailand preferred to have their repairs carried out quickly and directly without customs clearance.
This is now changing: a new import and export license makes it possible.
10 years Sanet “Business Unit” for Sales and Service in Thailand
This year, when Sanet celebrates the 10th anniversary of its “Business Unit” (BU), it will look back on the support it provided to 25 mostly international large or medium-sized private companies when they entered the Thai market. Sanet founder Dr. Gunter Denk resumes what still convinces many companies to start sales and service in Thailand through a “BU” at Sanet.
“After having spent 25 years as an entrepreneur of a manufacturing company with strong internationalization, I knew what makes entrepreneurs tick when expanding into new markets,” he begins his description of how to safely enter the Thai market through a ” Business Unit.”
Sanet reports new Business Units and dialogues with the Board of Investment (BOI)
• Cooperation with Bodo Möller Chemie
• New business unit with IT-M
• Sanet as a guest at BOI
Determine the market potential with 6 questions
Investing in a new market requires high professionalism of the management. The basis for decision-making must be a meaningful analysis of potential. This includes “quantitative” data, but even more so “qualitative” information about the entrepreneurial opportunities to exploit the identified potential.
The “Business Unit” – Your contractual sales & service center in Thailand
The Business Unit at Sanet in Thailand is the most efficient way to start marketing or service your products without high start-up and administration costs.
Marketing & Service Hub in Thailand – This Is How It Works!
Any European manufacturer is thrilled when he is able to fund his market entry cost into a new market through an initial order or a first project. However, precisely this first order often depends on being present in the new market through service and marketing. And so “the dog bites its tail” at this point.
Successes With Sanet: Brückner And BergHOFF Strong In Thailand
“Brückner Lines” are almost a generic term worldwide for cutting-edge film stretching machinery. Hardly any product, from bottles for drinking water to pharmaceutical packaging, can do without these special films produced by Brückner machines which often have a length of well over 150 meters.
Sanet offers opportunity for Partnership or Joint Venture between German Manufacturer and Thai Machine Dealer/Builder
Once again, the Bangkok based Sanet Group stands out as a connector between Thai and European businesses. Today, it is offering a joint partnership between a German machine builder and a matching Thai company.
Export is dead. The future is presence.
Classic exports from Europe have become outdated. Moreover, Western Europe is also in dire straits as a place of production: Supply chains from China are unstable. China and the USA are facing a showdown for world supremacy. There is a war going on in Europe, and trade with Russia is also badly damaged for the foreseeable future. Boycotts on exports and imports are becoming increasingly popular as a policy tool.
The broad overview: The options for entering the Thai market
An outline with detailed links to further information