Asian Market Blog

Marketing & Service Hub in Thailand – This Is How It Works!

Any European manufacturer is thrilled when he is able to fund his market entry cost into a new market through an initial order or a first project. However, precisely this first order often depends on being present in the new market through service and marketing. And so “the dog bites its tail” at this point.

Successes With Sanet: Brückner And BergHOFF Strong In Thailand

“Brückner Lines” are almost a generic term worldwide for cutting-edge film stretching machinery. Hardly any product, from bottles for drinking water to pharmaceutical packaging, can do without these special films produced by Brückner machines which often have a length of well over 150 meters.

Sanet offers opportunity for Partnership or Joint Venture between German Manufacturer and Thai Machine Dealer/Builder

Once again, the Bangkok based Sanet Group stands out as a connector between Thai and European businesses. Today, it is offering a joint partnership between a German machine builder and a matching Thai company.

Export is dead. The future is presence.

Classic exports from Europe have become outdated. Moreover, Western Europe is also in dire straits as a place of production: Supply chains from...

The broad overview: The options for entering the Thai market

An outline with detailed links to further information

Thailand in Pole Position for the Race Seeking Investors

In Formula 1, one speaks of the best “Overall Package” in a race car as a decisive prerequisite of championship-winning performance. In other words, it’s not simply a question of the driver, the best chassis, most powerful motor or the most suitable strategy in a race. Rather, everything has to “fit” in order to bring a team right to the front. It is similar in the economy.

Sanet customer retarus “knighted” by Gartner

Gartner market researchers "ennoble" retarus Cloud Service Munich-based cloud security provider with Service Center at Sanet In its new "Market...

Finding the right sales partner in Southeast Asia

Dos and Don’ts to Ensure a Successful Partner Search:

The selection offered by a sales partner and the success of the market launch

Case study: “Fraud Detection” – Sales partners abroad can be shiftily

A German company highly specialized in synthetic materials has an average global market share of 14%. But in Thailand the market share hovers despite fair prices and fair margins for the local partner around 3%. The company’s management decided to assign Sanet to have a look at the partner.

Case Study: A European OEM supplier moves closer to its clients in Asia

A European outsourcing company faces a difficult challenge: The company’s large international clients expect from the management to not longer produce in Europe but instead to establish a more cost-efficient production in Asia. It is time for the company to enter unknown terrain.