Sanet Team Work

beko expands in Southeast Asia

beko, the well-known brand from the Turkish firm of ARCELIK is now also expanding its market position in the most important countries of Southeast Asia. In particular, the refrigerators of this brand have long been among Europe’s market leaders and are known for their high quality and excellent service.

The Sanet ASEAN ADVISORS supported the company in Thailand, Malaysia and Vietnam with essential market studies and recommendations based on them.

Our photo shows the market research team of Sanet (Thailand) Co. Ltd. Sanet and Vietnam Co. Ltd. during the final presentation of their researches in Bangkok.

From left to right: Tavicha Thongjarachote (beko After Sales Manager), Ogun Erdal (Director of Operations), Nguy Xuan Anh (CEO of Sanet Vietnam), Hien Do (Assistant to CEO), Supphanat Vorapurkpisuth (Project Manager of Sanet Thailand) and Ali Cagri Gonculer (International Sales Executive) at final presentation in beko Bangkok Office.


Job offers and situations wanted from Sanet and its partner

It’s always worth taking a look at the situations wanted and the job offers in the “Career” section of the Sanet website. Now there are interesting jobs once more, for example for an accountant, an assistant to the office manager or an analyst in Sanet’s consultancy service.

In addition we are also offering an interesting post as head of IT for experts in the SAP financial software, and as a managing director of a German company manufacturing in Thailand. The positions also offer the opportunity for basic and advanced training in Europe. These post will come soon on our website. Keep taking a look.

Finally, a qualified engineer with experience in Asia is offering his services to Western companies as a manager or technical manager.

Our recruiters are also happy to offer you the publication of your situations vacant or situations wanted free of charge. Simply contact


ASEAN countries become even more attractive for manufacturers

The ASEAN Economic Community (AEC) is already the world’s free-trade hub, from which goods produced in the community can be exported for the most part duty-free to 2.3 billion consumers.

With the completion of the Trans-Pacific Partnership (TPP) Vietnam, Malaysia, Singapore and Brunei are once more making themselves vastly more attractive. Among other countries the agreement covers free trade with the United States, Japan, Canada, Mexico, Chile, Peru, Australia and New Zealand. As a result, the duty-free coverage of the participating states from the AEC has increased to around 3 billion consumers with an additional high purchasing power.

The advantages of double taxation agreements within the TPP partners must be added to this.

As a leading economic power in Southeast Asia, Thailand assessed the agreement as detrimental and is not participating. As a result it therefore unfortunately loses a bit in its attractiveness to manufacturing investors in the internal ASEAN competition.

Products manufactured in the modern industrial parks of Vietnam can now also enter the USA free of import duty.


Sanet provides information at the German Centre Singapore

In recent weeks ASEAN INTERN has reported on the necessity of a uniform sales strategy for the ASEAN countries. At the invitation of CEO Hanna Böhme there will now be an information event at the German Centre in Singapore

at 15:30 on 3 December 2015

aimed at increasing corporate presence within the major economies in the region. In a round-table discussion the representatives of Sanet ASEAN ADVISORS, Nguy Xuan Anh (Vietnam) and Dr. Gunter Denk (Thailand) will describe legal and practical ways to build up a sales organisation in an expensive way.

Particularly interesting reports on how to put this into practice will be provided by Markus Hauer (DELO) and Otmar Schenk-Weier (SAMES KREMLIN), who have themselves organised their sales operations in Indonesia, Thailand, Vietnam and other ASEAN countries from Singapore and partly in cooperation with SANET.

Registrations for this free event should be sent to Hanna Böhme or