Investing in Thailand: RUWAC expects strong growth

Sanet supports the German TOP Enterprise in investing in Thailand

With renewed management and proven quality, RUWAC ASIA, the sister company of the German manufacturer for industrial vacuum cleaners and extraction systems, is looking to a future of strong growth and a high profile in Thailand and Southeast Asia. Thailand, with its highly modern industries, was chosen as the investment and production location for Asia more than eight years ago. Now, in Asia, innovative strength, individual industry solutions and 40 years of experience also characterize the high level of customer acceptance.

Investment and establishment of businesses in Thailand have proven their worth. Numerous customers who depend on dust-free, high-quality production today rely on RUWAC, the global quality leader for highly efficient extraction systems and industrial vacuum cleaners. BOI promotion for production and service as well as a Foreign Business License for trading, too, put the company in an excellent position.

Following a growth of more than 40 % in 2022, RUWAC ASIA in Chonburi has now strengthened itself once again in terms of organization and sales. The Managing Directors of Ruwac Industrial Vacuum Cleaners, Axel and Thomas Runge specifically came to Thailand to introduce the new Sales Director Matthias Hoffrichter and long-time employee Ms. Saranya Jaturavith as newly appointed Finance and HR Director to the staff.

SANET ASIAN ADVISORS are proud of being able to accompany these German “hidden champions” since September by providing strategy and structural consulting as well as hands-on approaches for recruitment and data analysis for growth beyond Thailand. A first motivational meeting with its employees in September was now followed by a two-day workshop in Bangkok. It focused on market opportunities, procurement mechanisms in the Thai industry, and the right organizational and staffing structure for expansion.

“Advice on investing in Thailand and practical advice on successful implementation are the ‘supreme discipline’ of management consulting. Since 2004, we have seen our clients grow. Almost all of them have become an integral part of the Thai industry”, the Sanet team around managers Gunter Denk and Fabian Sonntagbauer were pleased to announce.

 

*Two common, busy days between RUWAC and Sanet management helped to set the course for further growth in Asia. Our picture shows from right to left:  Axel and Thomas Runge, Matthias Hoffrichter (SD), Saranya Jaturavith (CFO), Mag. Fabian Sonntagbauer and Dr. Gunter Denk (Sanet) and Sanet Visiting Expert Julian Scholl.