Denk: “More dedication, please!”
The economic crisis has clearly been in the minds of entrepreneurs: Growth will be generated all over Asia in the future. Germans, in the past, were too hesitant in engaging with the ASEAN states.
Denk: “For good relations”
It’s not exactly a rare occurrence that German companies get quite surprised when their sales efforts in Asia end up in disappointment: success eludes them and the reasons for this remain concealed. And in most cases, the decisive factors accounting for the success or failure of companies in this region are just a few small “sins”.