In Formula 1, one speaks of the best “Overall Package” in a race car as a decisive prerequisite of championship-winning performance. In other words, it’s not simply a question of the driver, the best chassis, most powerful motor or the most suitable strategy in a race. Rather, everything has to “fit” in order to bring a team right to the front. It is similar in the economy.
Dos and Don’ts to Ensure a Successful Partner Search:
The selection offered by a sales partner and the success of the market launch
A German company highly specialized in synthetic materials has an average global market share of 14%. But in Thailand the market share hovers despite fair prices and fair margins for the local partner around 3%. The company’s management decided to assign Sanet to have a look at the partner.
A European outsourcing company faces a difficult challenge: The company’s large international clients expect from the management to not longer produce in Europe but instead to establish a more cost-efficient production in Asia. It is time for the company to enter unknown terrain.
A European manufacturer of chemicals for the textile industry decides to move its production to Asia. But the personnel resources of the company do not allow to appoint an experienced, in-house project management. Therefore, an experienced and reliable on-site partner is required.