Initial Situation – Silkhair is a global leader in the world of body care from head to toe. In 2006, the company entered a new business segment. Through substantial investment in formulations, product development and customer service, a new brand and a full range for hair stylists and upscale hair salons was developed.
Initial Situation – A German mechanical engineering company had a 75% interest in a joint venture in Thailand . A Thai partner, which also managed day-to-day operations, had a 25% stake. The German parent company did not spend much time worrying about its Thai subsidiary. The sales figures were not bad enough to draw the attention of its executives, although its share of the market was unknown. The results seemed “in order” according to German standards.
Sanet achieves success despite the corona crisis.
See how Sanet has been dealing with the Corona crisis
The opening of the new fitness fair in Bangkok – Be part of the opening of the “Thailand Health, Fitness & Wellness Expo 2020” in Bangkok from 13 – 16 August 2020 for the very first time.