Thailand 4.0 is the Thai government’s ambitious plan for economic and digital growth. Among other industries, the plan supports growth in the digital sector. The offered incentives are especially attractive for SMEs and Start-Ups.
International companies staff entire planning committees for setting up production sites. In this context it is important to be open to effective alternatives, a principle demonstrated in a case study using the example of Thailand.
Sanet mediates strategic partners for German aerosol manufacturer. A professional partner search is a worthwhile investment. In 2016, daughter company of the Würth Group TUNAP assigned the Sanet Group to assist in the development and implementation of a market strategy in Thailand. The cooperative endeavor was kicked off via a workshop with the successful export manager, Elisabeth Vag, during which structures, budgets and set-up strategies were developed and presented to the board as well as shareholders. After that, a thorough market analysis was conducted, which informed the development of a business plan and the intensive search for a suitable partner.
More frontrunners in the European MSE industry have decided to work with the German-Thai trading house Sanet Trade & Services Ltd. in 2018 to establish a viable sales presence in Southeast Asia.
The Business Unit model offers the ideal path for efficient market entry to MSEs hoping to establish a direct sales presence in Southeast Asia without incurring the costs and administrational expenses of opening their own company.
Between 2014 and 2016, 543 FDI (Foreign Direct Investments) were reported by European companies with the Thai Board of Investment (BOI). Germany’s 94 projects put it in third place, just behind the UK.