by Sabrina Bohn | Sep 17, 2023 | Sanet Blog (Market)
This year, when Sanet celebrates the 10th anniversary of its “Business Unit” (BU), it will look back on the support it provided to 25 mostly international large or medium-sized private companies when they entered the Thai market. Sanet founder Dr. Gunter Denk resumes what still convinces many companies to start sales and service in Thailand through a “BU” at Sanet.
“After having spent 25 years as an entrepreneur of a manufacturing company with strong internationalization, I knew what makes entrepreneurs tick when expanding into new markets,” he begins his description of how to safely enter the Thai market through a ” Business Unit.”
by Axel Denk | Aug 23, 2023 | Case studies, Sanet Blog (Management)
A highly specialized German company in plastic materials has a global market share of 14%. But in Thailand, despite preferential prices and fair margins offered by the partner, the market share remains at only 3%. This is something the management does not want to accept any longer. They hired Sanet to investigate a possible fraud by the distributor.
by Axel Denk | Oct 20, 2021 | Sanet Blog (Market)
In Formula 1, one speaks of the best “Overall Package” in a race car as a decisive prerequisite of championship-winning performance. In other words, it’s not simply a question of the driver, the best chassis, most powerful motor or the most suitable strategy in a race. Rather, everything has to “fit” in order to bring a team right to the front. It is similar in the economy.
by Axel Denk | Jun 14, 2021 | Sanet Blog (Market)
Dos and Don’ts to Ensure a Successful Partner Search:
The selection offered by a sales partner and the success of the market launch
by Axel Denk | Jun 6, 2021 | Sanet Blog (Market)
A European outsourcing company faces a difficult challenge: The company’s large international clients expect from the management to not longer produce in Europe but instead to establish a more cost-efficient production in Asia. It is time for the company to enter unknown terrain.
