Sanet PULSE: Latest News from the Sanet Group of Companies:
– Sanet provides ASEAN consultancy to various European companies
– Case Study: Sales partners abroad can be shiftily
– How European companies find the perfect employees in Thailand
Mr. Michael Weikert, Managing Director of the German automotive supplier SGF, speaks in the interview with Sanet about the motivation, objectives and experiences in regards to the company’s direct investment in Thailand.
Thailand 4.0 is the Thai government’s ambitious plan for economic and digital growth. Among other industries, the plan supports growth in the digital sector. The offered incentives are especially attractive for SMEs and Start-Ups.
International companies staff entire planning committees for setting up production sites. In this context it is important to be open to effective alternatives, a principle demonstrated in a case study using the example of Thailand.
Sanet mediates strategic partners for German aerosol manufacturer. A professional partner search is a worthwhile investment. In 2016, daughter company of the Würth Group TUNAP assigned the Sanet Group to assist in the development and implementation of a market strategy in Thailand. The cooperative endeavor was kicked off via a workshop with the successful export manager, Elisabeth Vag, during which structures, budgets and set-up strategies were developed and presented to the board as well as shareholders. After that, a thorough market analysis was conducted, which informed the development of a business plan and the intensive search for a suitable partner.