That the Asian economic area is likely the most lasting growth market for the next decades is well known among export-oriented companies. It is conspicuous that especially German SME’s (Small and Medium Enterprises) put “Asia” on the same level with “China”. Unlike the former colonial power states of France, England and the Netherlands, established bonds with optional countries like Malaysia, Indonesia, Thailand or Vietnam are obviously lacking.
For German companies, Asian engagement mainly represents entering the Chinese market. Interestingly enough, experts note that most of the German investors in China have not sent back home a single Euro yet. This factor, relevant as it might be, does not seem to play a relevant role in the location selection for the Asiatic economic region.
That’s how you can establish a presence in Thailand, Vietnam or Indonesia.
The falling exchange rate of the euro and the ASEAN Economic Community (AEC), which became a reality on 1 January 2015 ensure that Southeast Asia, with its more than 600 million consumers, is an increasingly attractive market for the German economy. However, getting started must be well conceived and prepared.