Case Studies

This is how Sanet consultants work

Each assignment confronts a consultant with new challenges. Therefore, nothing can replace experience.

The point is to avoid wrong decisions already at company foundation or at market entry. And even if things are going in the wrong direction, Sanet helps with restructuring, turn-around or even with uncovering dishonest machinations of partners.

Case study: Legalization of distribution in Thailand

Case study: Legalization of distribution in Thailand

In order to establish itself in the Thai market, a European machine manufacturer decides to set up a representative office. Due to the sales success in the market, the competition soon becomes aware of the sales structure. The challenge is to find a legal structure for the successful but illegal sales activities.

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Case Study: That’s how Sanet organized a successful investment in Thailand

Case Study: That’s how Sanet organized a successful investment in Thailand

Europe and Germany in particular is losing its attractiveness as an investment location. More than 30% of SMEs are considering relocating their production abroad. But where to and how? And which arguments are there in favor of investing in Thailand? And who possesses on-site experience and a team that can help even in difficult situations?

Thailand is traditionally known as a country that has largely stayed out of major world conflicts and now boasts an ultra-modern infrastructure. Southeast Asia is considered to be the fastest growing and politically safest economic region until 2035. An investment in Thailand is safe.
And with Sanet ASEAN ADVSORS, “Pilots” are on site to guide you through a project from planning to start of production.

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Case study: Fraud by sales partners in asia

Case study: Fraud by sales partners in asia

A highly specialized German company in plastic materials has a global market share of 14%. But in Thailand, despite preferential prices and fair margins offered by the partner, the market share remains at only 3%. This is something the management does not want to accept any longer. They hired Sanet to investigate a possible fraud by the distributor.

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“High costs but no reward” – Restructuring in ASEAN

“High costs but no reward” – Restructuring in ASEAN

After more than 2 million Euro in losses over three years, a mid-sized client decided it was time for a systematic restructuring of their company. The management was determined to cut losses, hoping to finally be able to realize the profit potential offered by the ASEAN market.

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SilkHair

SilkHair

Initial Situation – Silkhair is a global leader in the world of body care from head to toe. In 2006, the company entered a new business segment. Through substantial investment in formulations, product development and customer service, a new brand and a full range for hair stylists and upscale hair salons was developed.

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NewSilk

NewSilk

Initial Situation – A German mechanical engineering company had a 75% interest in a joint venture in Thailand . A Thai partner, which also managed day-to-day operations, had a 25% stake. The German parent company did not spend much time worrying about its Thai subsidiary. The sales figures were not bad enough to draw the attention of its executives, although its share of the market was unknown. The results seemed “in order” according to German standards.

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