HR Blog

CREATING CAREERS now a brand of “Sanet Manpower (Thailand) Co., Ltd.”: Recruitment in Thailand

With the name Sanet Manpower Co. Ltd., Sanet, the international Consultancy Group in Bangkok now has integrated the recruitment brand CREATING CAREERS into its portfolio, and offers a job placement service for jobseekers in addition to recruitment.

Investments and market success are largely dependent on a company’s employees. The same, of course, applies to the consultants themselves. As a licensed recruitment consultancy in Thailand, the Sanet Group is known for its corporate management and legal advice, but also for the quality of its team and its selection of employees, for example for the business units of its sales company Sanet Trade & Services.

These competencies are now reflected in the entity “Sanet Manpower Co. Ltd.” as of April 1, 2024.

The experienced professionals that Sanet deploys for recruitment in Thailand are organized into specialized teams for “Leadership” in management, HR, accounting and controlling and for “Technology”, i.e. engineers, procurement and production. A further “Operations” team is responsible for IT, operations, and logistics.

Loyal Employees in Thailand

Recruiting and retaining loyal employees in Thailand needs cultural sensitivity. Particularly foreigners often complain about the high turnover rate of their employees in Thailand. Indeed, it is not easy to recruit loyal employees in Thailand and retaining them at the same time. Although this matter is not only a challenge in Thailand, there are cultural backgrounds to have a look at, especially in the Kingdom of Thailand. Sanet CREARING CAREERS points out what to look out for when selecting personnel and implementing personnel policies, especially in Thailand.

Recruitment in Thailand – what is the HR Manager’s role?

The HR manager is a key position especially for international companies investing in Thailand. He has important responsibilities in the company, and yet, recruitment in Thailand is not always HR’s strong point.

Many foreigners investing in Thailand are very keen to fill the managing directors by a countryman. This is basically correct, especially in the early days. The cultural proximity of the person in charge to the local management helps to install smooth processes and good leadership.

Therefore, finding an HR manager is one of the most important tasks. But caution is advised: Qualified recruitment in Thailand is often not the HR manager’s business.

Evaluation of Employees as a Play Game

Criticism is often seen as injurious by employees because it is often emotional and generalizing. “No one can really ever rely depend on you!” or “If you don’t improve, you’re going to have trouble here!”

Well, what Boss hasn’t let something slip out that sounds similar? And certainly no one seriously expects devaluations such as these, which are general and personal, to motivate employees.

But even factual critiques are often regarded by employees as personal attacks. Even slight criticism is perceived by many subordinates as an assault on their personality. It doesn’t help to say that none of the criticism is meant in a personal way.

CREATING CAEREERS, Sanet’s German-speaking recruitment agency in Thailand, presents an exciting assessment system as a solution.

Find the Right Manager for Thailand

The success of a business will stand or fall with its management. This is particularly valid for freshly founded subsidiaries, but also and especially for organizations in a critical situation. It is not uncommon for start-ups failing on this question. Or else they have to accept heavy initial losses until a subsequent improvement is made.

The Free Flow of Skilled Workers in ASEAN

Sanet Legal provides an overview of developments on the free flow of skilled workers and professional services in ASEAN

Labor Market in Thailand – Outlook for 2023

According to Sanet CREATING CAREERS, the Thai staffing agency for internationally active companies in Thailand, Thai labor market 2023 will have largely overcome the critical phase of downsizing during the COVID crisis. But what does the new situation mean for employers and employees? Sanet CREATING CAREERS gives its outlook for 2023.

You got what you pay for!

As a result of the survey by Asean Eco Research in Thailand, only 14.3% of Thai companies with international business rely exclusively on their own HR department. When it comes to recruiting staff for qualified positions, 85.7% at least occasionally work with recruitment agencies. After management positions (55%) and top technical and technical sales personnel (45%), the focus of interest is on middle management in administration.

Thai Engineers Enjoy Highest Respect

Foreigners are often questioning the qualifications of Thai employees. Sanet, by contrast, can report best experiences, a high reputation and broad recognition for its recruited Thai professionals.